For Wholesalers & Distributors

Move Frames Faster.
Scale Your Supply Chain.

The complete ERP for optical distributors. Manage thousands of SKUs, track field sales reps, and automate B2B orders from retailers.

AI Image: Logistics Dashboard showing Inventory Movement
Today's Dispatch
1,240 +12%
Frames & Lenses

Built for Volume

Retail software can't handle distribution needs. You need matrix inventory, bulk pricing, and sales force automation.

Matrix Inventory

Don't create 50 items for one frame. Manage Style, Color, and Size variants in a single matrix grid for easy ordering.

Sales Force App

Give your field reps a mobile app. They can showcase catalogs, check live stock, and punch orders at the retailer's shop.

Approval / Memo

Send frames on 'Approval' (Consignment). Track what the retailer kept and what they returned. Auto-convert to invoice.

AI Image: Tablet running Waves Sales App showing Frame Catalog
Digital Catalog

Your Catalog, Always in their Pocket.

Stop printing expensive paper catalogs. Waves ERP gives you a digital B2B portal where your retailers can:

  • View High-Res Frame Images & 360° Views
  • Check Real-time Stock Availability
  • Place Bulk Orders 24/7
  • Download their Invoices & Ledgers

Engineered for Logistics

Barcode Warehousing

Generate barcodes for every frame. Use handheld scanners for rapid Pick & Pack processes to eliminate shipping errors.

Multi-Branch / Warehouse

Manage stock across multiple cities or warehouses. Transfer stock between branches with automated 'Stock Transfer Notes'.

Salesman Targets

Set monthly sales targets for your reps. Track performance, calculate commissions, and view territory-wise reports.

Kitting & Bundling

Create promo bundles (e.g., 'Buy 10 Frames, Get 2 Free' or 'Frame + Lens Kit'). The system handles the inventory deduction automatically.

Backorder Management

Never lose a sale. If stock is low, take a backorder. The system auto-allocates stock to these orders when new shipments arrive.

Logistics Integration

Generate shipping labels and track AWBs directly from the invoice screen. Integration with major courier partners available.

Ready to modernize your distribution?

From the warehouse to the retailer's shelf, control every movement with Waves ERP.